#6 - Servitization in HVAC with KAER: From Selling Chillers to Selling Cooling

Florian André

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What makes “As-a-Service” scale isn’t the tech it’s what the contract enables: a portfolio + a data flywheel.

Kaer put it simply on our latest Products to Services podcast with Dave Mackerness

Building owners want one outcome reliable comfort around 24°C, with low-carbon cooling.

But every building is different loads, climate, regulations, legacy equipment. There’s no copy-paste solution.

That’s where Cooling-as-a-Service sits in the middle:

  • it bundles fragmented buildings + fragmented technologies into one promise cooling output
  • it turns performance into a managed service, not a one-off project

And then the real accelerator kicks in:

Connect many buildings into one digital network and systems learn from each other.

So instead of performance degrading over time… efficiency improves.

Cooling is one of the most underestimated global challenges already around 20% of global electricity use, and rising fast.

Kaer’s shift from selling chillers (CapEx) to selling guaranteed comfort (21–26°C) shows what happens when incentives actually align.

Listen to the episode here:

Spotify

Apple Podcast

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What makes “As-a-Service” scale isn’t the tech it’s what the contract enables: a portfolio + a data flywheel.

Kaer put it simply on our latest Products to Services podcast with Dave Mackerness

Building owners want one outcome reliable comfort around 24°C, with low-carbon cooling.

But every building is different loads, climate, regulations, legacy equipment. There’s no copy-paste solution.

That’s where Cooling-as-a-Service sits in the middle:

  • it bundles fragmented buildings + fragmented technologies into one promise cooling output
  • it turns performance into a managed service, not a one-off project

And then the real accelerator kicks in:

Connect many buildings into one digital network and systems learn from each other.

So instead of performance degrading over time… efficiency improves.

Cooling is one of the most underestimated global challenges already around 20% of global electricity use, and rising fast.

Kaer’s shift from selling chillers (CapEx) to selling guaranteed comfort (21–26°C) shows what happens when incentives actually align.

Listen to the episode here:

Spotify

Apple Podcast

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Florian André
Partner
florian@p2sconsulting.com +32 479 37 92 10

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