How Top Manufacturers Are Succeeding with Product-as-a-Service: Strategies, Structures, and Real-World Lessons

The global shift toward Product-as-a-Service (PaaS) is no longer a theoretical ambition - it is a proven business transformation happening now. This white paper provides a strategic playbook for manufacturers navigating the transition from traditional equipment sales to recurring, service-based business models.

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Drawing on insights from interviews with 20+ industry leaders and case-based analysis, the paper outlines eight critical dimensions of a successful PaaS transformation - from internal alignment and pricing strategy to sustainability, financing, digital infrastructure, and KPIs. Each section distills real-world practices, lessons learned, and frameworks that support a practical and scalable shift.

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PaaS creates a win-win-win scenario for manufacturers, customers, and the planet. It delivers financial predictability, increases customer retention, and aligns with environmental goals through product longevity and circularity. But realizing these benefits requires strategic foresight, cultural change, and strong execution.