#2 – How Circuly’s Software Drives 80K Subscriptions & Double-Digit Growth. Sophia Heinig, Circuly

Florian André

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What does it really take to scale product subscriptions?

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In this episode of The Products to Services Podcast, Florian André (P2S) talks with Sophia Heinig, Chief of Staff at Circuly, about how their software enables manufacturers and brands to run thousands of subscriptions – not just sell them.

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Circuly powers 80,000+ active subscriptions across 17 countries, processing more than €2.5M every month. Sophia shares what it takes behind the scenes:

The KPIs that prove whether a subscription model is working
How to win customer trust and manage returns/refurbishment at scale
Why many companies underestimate the operational complexity of subscriptions

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This conversation goes beyond predictable revenue. It’s about reshaping how customers experience products – and building the backbone that makes subscription models sustainable.

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Keep the conversation going!

Connect with our host, Florian André⁠⁠
Connect with our guest, ⁠⁠⁠⁠Sophia Heinig⁠

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Discover more resources on XaaS in manufacturing.

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What does it really take to scale product subscriptions?

‍

Circuly powers 80,000+ active subscriptions across 17 countries, processing more than €2.5M every month. Sophia shares what it takes behind the scenes:

The KPIs that prove whether a subscription model is working
How to win customer trust and manage returns/refurbishment at scale
Why many companies underestimate the operational complexity of subscriptions

‍

This conversation goes beyond predictable revenue. It’s about reshaping how customers experience products – and building the backbone that makes subscription models sustainable.

‍

Keep the conversation going!